You Are the Corporate Executive
You Are the Corporate Executive

Series: Great Decisions   

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Annotation: Examines eight crucial business decisions of the twentieth century.
Catalog Number: #3312347
Format: Library Binding
No other formats available
Publisher: Oliver Press
Copyright Date: 1997
Edition Date: c1997
Pages: 160 p.
Availability: Available
ISBN: 1-88150-835-8
ISBN 13: 978-1-88150-835-9
Dewey: 658.4
LCCN: 96004570
Dimensions: 24 cm.
Language: English
Horn Book
In this mini-MBA class for the junior high set, readers are asked to make decisions in eight case studies based on real-life problems faced by familiar corporations. Each entry includes a brief statement of the issue, background information, three or four possible solutions, and a description and analysis of the decision actually made. Black-and-white photographs are sprinkled throughout. Bib., ind.
School Library Journal
Gr 7-10--Aaseng examines the successes and failures of large, well-known businesses in America. Parker Pens, Coca-Cola, Harley-Davidson, and others are included in this look at the corporate executive as the responsible party for making or breaking a company. After being given details of the beginnings of each company, readers then must choose from three-to-four options for keeping it afloat during an extremely trying time. Once chosen, the result and analysis are revealed as to which option the company actually did take and the outcome. Black-and-white photos of mediocre quality are scattered throughout. An excellent book for the study of marketing, economics, and any area of the business world, or just as a fascinating read.--Marsha Whitney, South Meadow School, Peterboro, NH
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Horn Book (4/1/97)
School Library Journal
Bibliography Index/Note: Includes bibliographical references (p. 153-154) and index.
Word Count: 21,364
Reading Level: 9.3
Interest Level: 5-9
Accelerated Reader: reading level: 9.3 / points: 4.0 / quiz: 42533 / grade: Upper Grades

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